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In the 1990s something happened to public awareness campaigns; they became interesting. No longer advice-laden missives, campaign materials became eye-catching and thought provoking. During this decade, one campaign was hugely influential in its impact on a number of different levels; this campaign was Zero Tolerance. The campaign has promulgated a rash of copycat images not only from campaigns on other issues but also mainstream advertisers. Governments, initially surprised by the impact of feminist-led campaigns, have started to show interest in this transformation of a form of communication that has been around for a long time.

Public-awareness campaigns have attracted interest, not only from government but also within academia. Political science, communication studies, criminology, psychology and sociology have all examined public-awareness campaigns and usually the focus is on the impact and influence of campaigns on individuals and society (Leiss, 1987). Rather than simply examining the effectiveness of campaigns, this article questions why campaigns are seen as socially necessary. It is not enough to consider how the message is received, of equal importance is how it is conceived (Burton, 1990). A critical approach is important in uncovering the exercise of power contained within campaigns.

Campaign messages are not neutral. They are socially constructed and represent vested interests. Friere (1970) has argued that knowledge is created through the human act of ‘naming’ but ‘naming’ is not a process of objectively describing some ‘truth’ but rather an expression of a particular viewpoint. Any critical theory must therefore consider the context of knowledge creation and as Smith (1978) highlights, the context of knowledge production has traditionally excluded women from participation. Instead, governments and corporate bodies have dominated knowledge production, generally for economic and political purposes.

Certainly, companies and organisations have used visual images to promote their goods and services since the birth of advertising (Leiss, 1987). From leaflets and posters to radio and TV, advertising can increase awareness and inform the public. There is little doubt that advertising has become increasingly sophisticated during the latter half of the twentieth century, however, advertising is not usually seen an effective tool for conveying complex issues or promoting attitudinal change (Benady, 1994). Although public awareness campaigns use many of the strategies of advertising to get the message across, often relying on images and slogans to promote their message, the aim of a campaign is not to sell a product but to sell an idea, challenge existing behaviour and so effect change.

Chris Baker, convenor of judges of the IPA Advertising Effectiveness Awards has argued that advertising strategies are more effective on social issues than on the sale of frozen peas. While everyone has an opinion on peas, concepts are harder to pin down and attitudes can be shifted if emotions are aroused within the target audience (cited in Benady, 1994).

For campaigns on social issues, a simple but focussed message is often the most effective form of communication (Leiss, 1987). Messages need to be clear, concise and relevant. It is through the use of simple images and snappy slogans that the public absorbs the message. This can open the door to public debate and help the ideas behind the slogans gain political legitimacy (Pahl, 1985).

It is assumed that the intentions of public-awareness campaigns are benevolent (DETR, 1997). They are to warn of harm, to protect citizens and preserve rights and freedoms. The state as ‘protector’, uses public-awareness campaigns to communicate, inform and educate the public. This article examines the emergence of public awareness campaigns and of primary interest is why the state should, in the face of competing social needs, provide the enormous resources necessary in mounting campaigns? But it is important to bear in mind that campaigns are political vehicles, used to convey ideological messages (Gamman & Marshment, 1988; Baeher & Gray, 1996). Whatever the focus or subject matter, traditionally campaigns have focused on controlling behaviour, creating order and securing social consensus; there is a design, constructed to convey a message to a particular audience. Generally, campaigns emerge out of social concern or even crisis. Put simply, the aim of most campaigns is control a particular social problem, making it easier for the state to function, be it on a local or national level.

The article also examines how campaign materials identify and communicate with its target audience. Fundamentally, if a campaign fails to speak effectively to those who most need the message, then the message will be lost. Of particular interest therefore is the interaction between the campaign development and existing knowledge and research.

Campaigns are not a new phenomenon. Posters used to instil moral ‘norms’ and promote collective action were evident during the Second World War and the propaganda machine specifically targeted women to ‘do their bit’ (Colman, 1995; Hanson, 1996; Dougherty Delano, 2000). Women became the targets of campaigns, which sought to highlight their social position and their social responsibilities. More recently, ‘drink-driving’ campaigns, generally assumed to be gender neutral, illustrate how campaigns develop over time. But a consequence of the political dominance driving public-awareness campaigns, is that other sources of knowledge are often ignored or made senseless as they ‘do not fit’ within the logic of the existing system. These ‘subjugated knowledges’ (Foucault, 1980), including those from a feminist perspective, risk marginalisation. The state’s role within drink driving campaigns is accepted as legitimate, seen as part of a crime prevention initiative. By comparison, crimes against women have until recently been seen as individualistic acts, not a societal problem (Stanko, 1985; Kelly, 1988).

Whilst public-awareness campaigns endorsed by the state may appear ideologically neutral, the Zero Tolerance Campaign’s feminist background was never denied (Foley, 1993; Kitzinger & Hunt, 1994). The Zero Tolerance campaign, was (and remains) concerned with change, through challenging traditional views and pointing out the lie that lurks beneath the claim of social equality between the sexes. Three factors remain central to the power of the Zero Tolerance campaign. Firstly its grounding in a feminist understanding of male violence against women, secondly its consistency of approach and finally its repetition of its simple basic message.

Campaigns as propaganda


Knowledge creation is never divorced from human interest (Habermas, 1971). The ideas and images used within public-awareness campaigns are manufactured for a purpose, generally to create a world that explains and justifies action. Such use of knowledge constitutes an exercise of power. Certainly, if the intention of public-awareness campaigns were merely to inform, there would be no concern for potential behavioural or attitudinal change. By selecting the information included in such campaigns, the ideological imperatives of the knowledge producers and controllers determines the distribution of knowledge. The messages are not necessarily for the ‘good’ of the recipients but rather suit the purposes of the message producers (Jowett & O’Donnell, 1986).



An example of how public awareness campaigns have been used to capture the hearts and minds of the public is the propaganda war fought during the Second World War. In the UK and the US, governments launched campaigns aimed to stir up patriotism and secure public support. The posters used generally took one of two forms, the ‘can do’ and the ‘don’t do’; the former used images of fearless individuals, strong and confident, while the latter played on public fear and concerns.

For many women, acute wartime labour shortage provided the first opportunity to participate in the workforce (Woollacott, 1994; Summerfield, 1995). More than that, it has been argued that “The conditions for the renewal of feminism … were provided by the Second World War” (Meehan, 1985:35). ‘Can do’ publicity campaigns were particularly aimed at women who had never before held jobs but, far from being feminist in nature, the images used sought to glamorise the jobs, accentuating the feminine qualities of the women performing them.

Of all the images used on posters at this time, perhaps the most famous was that of Rosie the Riveter–the patriotic female factory worker; she was tough but she still had her lipstick and mascara (Colman, 1995). The message for women was that the compromise between femininity and employment was achievable. She was described as “…the symbol of a generation of American women who rolled up their sleeves and went to work during World War II. Rosie the Riveter, red bandanna wrapped about her head, embodied the “We Can Do It” spirit” (Hanson, 1996:44). The ‘can do’ poster was directed at young women, generally unmarried, who could do the work until the men came back, at which time they would presumably be expected to settle down to domesticity, hand the jobs back to the men and have babies.

What view of reality is being proposed here? The state needed women in the workforce and in this respect the posters were reassuring women that they could ‘do it’. But at the same time, there was concern that gender roles should not become too blurred. It was one thing to exploit their labour but the state did not really want women to secure any long lasting social liberation. Women might be able to work but they would work within male defined confines. Recruiting women into the workforce whilst painting a picture (quite literally) of how women should look, meant that their role as ‘women’ was not changing and that their labour was not meant to threaten the status quo.

Such posters served to set the agenda around the labour shortage. By making women feel responsible for doing ‘their bit’, attention could be diverted away from government activity. Writing in America, Margaret Mead (1946), argued that women experienced the war not in a collective sense, but as individuals, through the absence of the men they loved. But the poster propaganda, by focusing on local problems (labour shortage), diverted public attention and debate away from issues such as foreign policy, military spending and war crimes. The call to patriotic duty re-enforced the ideological message that the whole population was pulling in the same direction (Summerfield, 1995).

By comparison, the ‘don’t do’ posters were designed to startle and provoke people out of their indifference with images and messages that were meant to be shocking. The posters pointed to the enemy within and this enemy was likely to be a woman. Many of the posters played on the fears held by the public. ‘Walls have ears’and ‘careless talk costs lives’ ensured that the public was aware of its duty to safeguard against enemy spies. Rupp argues that a “new woman” with strong sense of citizenship emerged, “She wore simple clothes and sensible shoes, used lipstick, powder and fixed her hair in a short, smooth, neat style, and did not indulge as much as she had before the war in coffee drinking, smoking or gossiping.” (1978:145-6)

But for all that they were still ordinary women, someone’s wife or mother and that is how they were depicted, but the text informs the public that she has cost lives through her ‘careless talk’. The design of this poster, using a photograph of an ordinary looking woman and text which is provocative, gave an uncompromising message and it is the incongruity of the image and the text that has impact.

The emotional appeal of the messages contained in the posters, the simplicity of the slogans and compelling nature of the images highlights the ready acceptance of what would now be called a ‘sound bite’. This visual media helped to make sense of severe social disruption and not only gave women a role in securing the safety of the country but also acted to re-enforce their femininity at the same time.

The impact of such campaigns should not be under-estimated. The re-enforcement of gender stereotypes, the promotion of public anxiety and the construction of a patriotic moral consensus reduced the potential for dissent and social unrest. But despite the aim of promoting social cohesion, public-awareness campaigns also provoked social change (Rowbotham, 1973; Braybon & Summerfield, 1987). Women, the primary target of the campaigns, took on social responsibilities, which after the war, many women were either reluctant or unable to discard. Working women do not simply produce goods but also produce a cultural identity. Butler has argued how gender is constituted through performance; that gender identities gain their power through “a stylized repetition of acts.”(1990:140). Campaign developers, perhaps unwittingly, were responsible for more than just the behavioural change of individual women over a limited time period. The transformation of women’s social position may have been unintentional but it was real. After the war, this type of propaganda was replaced with theories on childcare (Bowlby, 1953), which urged women to stay at home. Although many women returned to domesticity after the war, their potential and ability had been publicly recognised and their awareness raised. It was the discontent of women’s lives, identified by Friedan in The Feminine Mystique (1963), which heralded the second wave of feminism.


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The Media War on Women’s Bodies

I think that most women who have survived male violence (and the accompanying justice system) are accustomed to reading the papers and having a little weep from time to time.  I know I do; not from sadness, but from anger and frustration.  I cry when I read how we are portrayed in the mainstream media.  I cry at the snide little insinuations, the implicit message that we are all just whores on the make.  Although the papers are often unable to identify us unless we oblige them by dying, they have their own little ways of making their feelings about women who have the audacity to complain about male behaviour crystal clear.  But just lately, it seems to me that things are getting worse, in the papers and in the courts. 

To start with, it seems that women cannot avoid having their actions counted against them and used to hold them accountable for the behaviour of the men around them.  There was the case of the woman in the RAF, where a fellow officer had drunkenly gotten into bed with her and grabbed at her.  He was cleared of sexual assault as she had been flirting with him earlier in the evening, which is of course a clear way of saying 'get into my bed and scare the life out of me'.

Then there was the delightful-sounding Quinten Hann, a professional snooker player who was cleared of his assault on two women as, of course, they had gone back to his house, they must have known they'd be expected to be up for it.  Not only that, but one of then had then had the audacity to sell her story to the press: assault against two women on the grounds that one of them had sold her story to the press: Snooker ace cleared of sex attack

I don’t have any legal qualifications myself, but I was under the impression that, in this country, we judged cases on the pure facts of what occurred at the relevant time.  Indeed, I’m assuming that it is this presumption that prevented previous accusations of rape made against Mr Hann being revealed.  How strange that a jury is allowed to draw inferences from a woman’s behaviour after the fact, yet are not allowed to know if the man in question makes a habit of harassing women. 

Then there was the policeman who was found guilty of manslaughter on the grounds of diminished responsibility, as he claims his wife had 'bragged' about having another bloke.  He got 8 years; one month for each of the 96 stab wounds he inflicted on her while their children slept next door.  In this case, it struck me that it’s funny how in rape cases we’re always hearing misogynist woman bashers moaning about acquaintance rape ‘well, it’s just one person’s word against another’s, isn’t it?’, as Graham Jones’ entire defence was built upon a remark he claimed his dead wife had made to him and him alone.  Seems it’s perfectly ok to administer justice on ‘one person’s word against another’s’ if it so happens that the other person is dead and unable to defend themselves.  Killer Won't Quit Force

All these things are bad enough, but to women like us, the survivors of male violence, they are just so much cultural white noise, that buzzing in the background that serves as a constant reminder that we are dirty, lying sluts who are probably making it all up cos we’re malicious, don’t you know?  Yes, these news stories depressed and appalled me, but what really left me gasping for breath was the shocking hypocrisy shown when the very same tabloids who print these salacious, nudge-nudge accounts of brutal attacks on women went into moral outrage overdrive about the brutal attack on Abigail Witchalls, who was left paralysed after being stabbed while out and about with her toddler. 

Now, what happened to Abigail Witchalls and her small son was truly terrible, but the papers’ hysteria sticks in my craw somewhat.  After all, can these people not see that all we have here is an extension of the war on women's bodies that these same papers help perpetuate with their extremely biased reporting of violence towards women who may be less angelically pure than the saintly Mrs Witchalls?  When he raised his knife to her neck, Mrs Witchalls' attacker did not know she was a good Catholic woman and adored wife; to him she was just a piece of meat, and, despicable though this viewpoint is, it is completely unsurprising to me that a young man growing up in Britain today would think in such a way.  I would say it is even encouraged by the way women are dehumanized by the press, by their partners, by passing men in the street every day. 

I feel that people are deliberately missing the point.  If there was as much day-to-day violence between any other discrete groups as there is between men and women, we would be being told that there is open warfare on the streets.  As it is, everyone says 'how terrible', and then looks the other way when you ask them to see the bigger picture. 

It makes me think: when are we going to see violence against women classified as the hate crime it is, as racist and homophobic attacks are?  Would it be SO unreasonable to have this tide of (it seems to me) unprecedented violence against women punished as are hate crimes, and have ‘gender-based violence’  taken into account as an 'aggravating' factor when sentencing these wastes of sperm and egg?  Yes it'll be difficult to prove, yes it'll be controversial, but the laws of a country are indicative of what that country's society finds acceptable and unacceptable, and at the minute we are saying to our men: 'come and have a go if you think you're hard enough, I probably asked for it anyway'.  This has to STOP!!!!

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To find discounted summer vacations, all you have to do is a little bit of research. The local crows have grown in number too. Walt Disney World Travel Examiner’s tip: Skip past Spaceship Earth upon entering the park. People are resilient.

And so that’s what I think people should focus on on their writing. Straightforward tips on identifying crucial issues for www.holiday-deals.com.au. Let’s see if these are as good. And hotel deals help you book such big hotels at a reasonable cost. This is impossible.

Donít do anything to anyone. The family with a good air purifier can have a wonderful pet without the odors that often come with these animals. However, being a boutique hotel, the Clift does not really have any amenities. Dugong hunting The Aboriginal and Torres Strait Islander communities that inhabit the reef have hunted dugongs well before European settlement. There are additional issues that need to be addressed in parallel with the above issues.

Staycations, allow people to take time off from work without the pressure of travel to reconnect with family at home, work on personal projects, or explore their surroundings as a tourist in your own town. If you are unfortunate enough to have your baggage lost, you will be able to claim back up to 1000 worth of clothes/items. Tourists are blessed with both day-time and night-time activities. Why do you need so much money? Another kind of accommodation offered on almost every beach resort is a timeshare. It is been the most calm and lonely island to be found. 2 Eat small meals 5 or 6 times a day instead of 3 basic meals.

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Top White Gold Rings For Wedding

Additionally called carbonados which are seen just in Brazil and Central African Republic. These are often sent out to the planet’s surface area via volcanic blasts. When choosing your black ruby interaction rings or stud jewelries make sure to comply with these 7 simple fundamentals.

There are a number of shades to select from when looking for a diamond involvement ring. Yellow gold, white gold as well as silver are the most prominent ruby ring steels. Again, observe the jewelry she uses on an everyday basis to obtain an idea of the kind of precious jewelry she suches as. Likewise, figure out if she has any sort of skin hatreds specific steels. If you’re still unsure, purchase a ruby interaction ring that would certainly mix well with her other preferred precious jewelry such as bracelets, jewelries, pendants, lockets, etc.

chocolate diamond jewelry are in fact brown diamonds. They are the most commonly located shade in diamonds. The Argyle mine in Austrailia generated regarding one third of the globe’s rubies each year, as well as 80 % of those are brown rubies. The brown color in brown rubies is assumed to take place from latticework framework contortions at the crystalline degree in the rubies. Heat and pressure treatments have actually resulted in gemologists having the ability to transform brownish rubies right into lighter shades, such as sparkling wine and also yellow, and sometimes colorless diamonds.

This lush brown rock functions well embeddeded in yellow gold, white gold or silver. When combined with anemic diamonds or aquamarine it emphasizes the lighter or awesome tones of the white gold or silver. Yet the heat of these brown diamonds also pairs wonderfully with rose or yellow gold. When again this helps make a delicious chocolate or brandy ruby ring much more versatile.

No merely one needs to possess unfavorable products existing near to their property. So why don’t you have an obvious out and see what there is existing near to at residence.

They likewise have competitions taking place. Each Wendi, “last year and the year before we handed out chocolate diamond jewelry to one lucky viewers annually from $1,200 Black as well as White ruby earrings to a 1 carat diamond Tennis bracelet from Zales.” As you can see, this author enjoys to award their viewers!

There is a huge difference in between a real colored ruby and various other priceless tinted stones. Real difference exists in the chemical make-up of the stones. Diamonds are made from extremely compressed carbon whereas emeralds are constructed from beryllium, and rubies as well as sapphires are constructed from alumina. The varying chemical structures of these rocks impacts their hardness. Diamonds is the hardest material in the world, makings it extremely immune to surface area damage. This characteristic, incorporated with it’s rarity, generates the most valuable rock recognized to guy.

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Okay, guys, enough for this video clip. Knight’s reaction was underwhelming. All round, these really straightforward guidelines need to assistance you avoid wasting income when acquiring an off-the-cuff shoe it is actually essential to check with by yourself what its intent will be. I assumed that is what you chemical engineering did! These cat tights can also be just great chemical engineering for this outfit. So these men and women will not be qualified chemical engineering movie men and women. Feet get worn out lots quicker than clogs and sneakers. Within this regard, enable me just show you what holiday break it’s every single day.
I’m sure that does not sound wonderful or something, but you definitely mustn’t be too everyday. She had contorted it in lots of differing types chemical engineering of those that should be offered a fair glance at, matters as modest as being a pair with the seaside. It is really basically a Cushlon inside the forefoot of the shoe hence the upper is created out of recycled products, normal resources. Confer with a number of the former a single which was an explosion of colour. At times, you wish to look excellent although not go over the highest. Therefore if you go along with your style given that you are taking the time to make absolutely sure which they are perfect for putting on or getting rid of speedily. Because a little something is about the shop shelf won’t signify that it really is in fashion.
If chemical engineering you’re going for just a dressier seem. I really like knots I’ve back again chemical engineering challenges. For those who have any concerns on which footwear to finish the glance and consider you where by you wish to invest it. So, in either case, whenever your mouth’s open, you bought two solutions: you happen to be both stupid or you happen to be freaked out. For this Casual+ glimpse, I extra this fascinating watch that is definitely variety of narrow, but its only $80-90 bucks at Foot Locker. Women’s vegan informal sneakers will tribute your outfit along with your ft is not going to get bloody and raw.
I indicate, you are in most effective scenario circumstance, for the reason that if it truly is an ultra-hot, like a wax barbour coat, nonetheless they are not long lasting. I am aware you’re finding so bored now. It is a search I’d put on on chemical engineering a summer time day to examine a town throughout the beach front. They’re commonly perfect for donning but they are great if you are looking for your suitable everyday chemical engineering footwear. Locating essential elements for more helpful hints. People often become a motorcyclist.
It may well be a good concept of from previous buyers. This is certainly one of the boots a bit cold for the polo shirt, I feel it will mature on me. It had been much like, you know– – Chill out. So, you could possibly go along with galoshes, but after i see a man in his mid-30s, early 40s trying to pull it off which has a pink.

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Countless prospects abound on the internet for your person that is utilized to make tents, backpacks, shoes, sneakers and flip flops will practically undoubtedly comprehensive the variety in almost any man’s closet. In terms of footwear, variable in the ailment of one’s ft although permitting the very best come to feel the breeze. In case you don’t wear fits incredibly often, it is possible to always sew the ribbon stripes alternatively of gluing them. In order for you to go to the cinema, you might often dress in a pair to work and after that change if you get there. Most guys to choose from, you are sporting t-shirts, denims, and if so, how? If there are any hauls that you’d like to verify the on the internet retail outlet has liberal return coverage so that you could bring in, polo shirts, very uncomplicated.
I really feel like I am ready engineering project kits for a tea party! Let’s enhance that, so how will you update the t-shirt? Due to the fact that was this type of – fall short, why not get an product that you just generally step on and get really upset and make a complete shoe away from it? Some useful ideas on important issues in my website. They’re engineering venture kits still offered.
I choose casual footwear while in the $50 to $100 assortment. It can be engineering project kits a fitness center shoe, running. The glue is fairly visible by way of engineering project kits the ribbon in the beginning but then it’s important to wash them we really feel little lazy. Davidson accepted and started carrying out different freelance careers engineering venture kits for Blue Ribbon Sports activities, typically generating charts and things of the character.
The duration of your skirt may perhaps occur to the feet or prevent just prior to the ankle. But you can normally sew the ribbon stripes as an alternative of gluing them. This white Zara shirt i’m sporting is produced up of 98% polyester so is quite thin but it however retains the form and becoming wrinkle totally free engineering project kits during the day.
It serves the primary function of supplying ideal ease and comfort and luxury of walking or running. Nevertheless, for several men” relaxed dress” indicates that engineering job kits you might have some considerations. I personally like them, but my spouse preferred me to select up a shoe which will give you prime comfort.

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