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People Like Us

In the 1990s something happened to public awareness campaigns; they became interesting. No longer advice-laden missives, campaign materials became eye-catching and thought provoking. During this decade, one campaign was hugely influential in its impact on a number of different levels; this campaign was Zero Tolerance. The campaign has promulgated a rash of copycat images not only from campaigns on other issues but also mainstream advertisers. Governments, initially surprised by the impact of feminist-led campaigns, have started to show interest in this transformation of a form of communication that has been around for a long time.

Public-awareness campaigns have attracted interest, not only from government but also within academia. Political science, communication studies, criminology, psychology and sociology have all examined public-awareness campaigns and usually the focus is on the impact and influence of campaigns on individuals and society (Leiss, 1987). Rather than simply examining the effectiveness of campaigns, this article questions why campaigns are seen as socially necessary. It is not enough to consider how the message is received, of equal importance is how it is conceived (Burton, 1990). A critical approach is important in uncovering the exercise of power contained within campaigns.

Campaign messages are not neutral. They are socially constructed and represent vested interests. Friere (1970) has argued that knowledge is created through the human act of ‘naming’ but ‘naming’ is not a process of objectively describing some ‘truth’ but rather an expression of a particular viewpoint. Any critical theory must therefore consider the context of knowledge creation and as Smith (1978) highlights, the context of knowledge production has traditionally excluded women from participation. Instead, governments and corporate bodies have dominated knowledge production, generally for economic and political purposes.

Certainly, companies and organisations have used visual images to promote their goods and services since the birth of advertising (Leiss, 1987). From leaflets and posters to radio and TV, advertising can increase awareness and inform the public. There is little doubt that advertising has become increasingly sophisticated during the latter half of the twentieth century, however, advertising is not usually seen an effective tool for conveying complex issues or promoting attitudinal change (Benady, 1994). Although public awareness campaigns use many of the strategies of advertising to get the message across, often relying on images and slogans to promote their message, the aim of a campaign is not to sell a product but to sell an idea, challenge existing behaviour and so effect change.

Chris Baker, convenor of judges of the IPA Advertising Effectiveness Awards has argued that advertising strategies are more effective on social issues than on the sale of frozen peas. While everyone has an opinion on peas, concepts are harder to pin down and attitudes can be shifted if emotions are aroused within the target audience (cited in Benady, 1994).

For campaigns on social issues, a simple but focussed message is often the most effective form of communication (Leiss, 1987). Messages need to be clear, concise and relevant. It is through the use of simple images and snappy slogans that the public absorbs the message. This can open the door to public debate and help the ideas behind the slogans gain political legitimacy (Pahl, 1985).

It is assumed that the intentions of public-awareness campaigns are benevolent (DETR, 1997). They are to warn of harm, to protect citizens and preserve rights and freedoms. The state as ‘protector’, uses public-awareness campaigns to communicate, inform and educate the public. This article examines the emergence of public awareness campaigns and of primary interest is why the state should, in the face of competing social needs, provide the enormous resources necessary in mounting campaigns? But it is important to bear in mind that campaigns are political vehicles, used to convey ideological messages (Gamman & Marshment, 1988; Baeher & Gray, 1996). Whatever the focus or subject matter, traditionally campaigns have focused on controlling behaviour, creating order and securing social consensus; there is a design, constructed to convey a message to a particular audience. Generally, campaigns emerge out of social concern or even crisis. Put simply, the aim of most campaigns is control a particular social problem, making it easier for the state to function, be it on a local or national level.

The article also examines how campaign materials identify and communicate with its target audience. Fundamentally, if a campaign fails to speak effectively to those who most need the message, then the message will be lost. Of particular interest therefore is the interaction between the campaign development and existing knowledge and research.

Campaigns are not a new phenomenon. Posters used to instil moral ‘norms’ and promote collective action were evident during the Second World War and the propaganda machine specifically targeted women to ‘do their bit’ (Colman, 1995; Hanson, 1996; Dougherty Delano, 2000). Women became the targets of campaigns, which sought to highlight their social position and their social responsibilities. More recently, ‘drink-driving’ campaigns, generally assumed to be gender neutral, illustrate how campaigns develop over time. But a consequence of the political dominance driving public-awareness campaigns, is that other sources of knowledge are often ignored or made senseless as they ‘do not fit’ within the logic of the existing system. These ‘subjugated knowledges’ (Foucault, 1980), including those from a feminist perspective, risk marginalisation. The state’s role within drink driving campaigns is accepted as legitimate, seen as part of a crime prevention initiative. By comparison, crimes against women have until recently been seen as individualistic acts, not a societal problem (Stanko, 1985; Kelly, 1988).

Whilst public-awareness campaigns endorsed by the state may appear ideologically neutral, the Zero Tolerance Campaign’s feminist background was never denied (Foley, 1993; Kitzinger & Hunt, 1994). The Zero Tolerance campaign, was (and remains) concerned with change, through challenging traditional views and pointing out the lie that lurks beneath the claim of social equality between the sexes. Three factors remain central to the power of the Zero Tolerance campaign. Firstly its grounding in a feminist understanding of male violence against women, secondly its consistency of approach and finally its repetition of its simple basic message.

Campaigns as propaganda


Knowledge creation is never divorced from human interest (Habermas, 1971). The ideas and images used within public-awareness campaigns are manufactured for a purpose, generally to create a world that explains and justifies action. Such use of knowledge constitutes an exercise of power. Certainly, if the intention of public-awareness campaigns were merely to inform, there would be no concern for potential behavioural or attitudinal change. By selecting the information included in such campaigns, the ideological imperatives of the knowledge producers and controllers determines the distribution of knowledge. The messages are not necessarily for the ‘good’ of the recipients but rather suit the purposes of the message producers (Jowett & O’Donnell, 1986).



An example of how public awareness campaigns have been used to capture the hearts and minds of the public is the propaganda war fought during the Second World War. In the UK and the US, governments launched campaigns aimed to stir up patriotism and secure public support. The posters used generally took one of two forms, the ‘can do’ and the ‘don’t do’; the former used images of fearless individuals, strong and confident, while the latter played on public fear and concerns.

For many women, acute wartime labour shortage provided the first opportunity to participate in the workforce (Woollacott, 1994; Summerfield, 1995). More than that, it has been argued that “The conditions for the renewal of feminism … were provided by the Second World War” (Meehan, 1985:35). ‘Can do’ publicity campaigns were particularly aimed at women who had never before held jobs but, far from being feminist in nature, the images used sought to glamorise the jobs, accentuating the feminine qualities of the women performing them.

Of all the images used on posters at this time, perhaps the most famous was that of Rosie the Riveter–the patriotic female factory worker; she was tough but she still had her lipstick and mascara (Colman, 1995). The message for women was that the compromise between femininity and employment was achievable. She was described as “…the symbol of a generation of American women who rolled up their sleeves and went to work during World War II. Rosie the Riveter, red bandanna wrapped about her head, embodied the “We Can Do It” spirit” (Hanson, 1996:44). The ‘can do’ poster was directed at young women, generally unmarried, who could do the work until the men came back, at which time they would presumably be expected to settle down to domesticity, hand the jobs back to the men and have babies.

What view of reality is being proposed here? The state needed women in the workforce and in this respect the posters were reassuring women that they could ‘do it’. But at the same time, there was concern that gender roles should not become too blurred. It was one thing to exploit their labour but the state did not really want women to secure any long lasting social liberation. Women might be able to work but they would work within male defined confines. Recruiting women into the workforce whilst painting a picture (quite literally) of how women should look, meant that their role as ‘women’ was not changing and that their labour was not meant to threaten the status quo.

Such posters served to set the agenda around the labour shortage. By making women feel responsible for doing ‘their bit’, attention could be diverted away from government activity. Writing in America, Margaret Mead (1946), argued that women experienced the war not in a collective sense, but as individuals, through the absence of the men they loved. But the poster propaganda, by focusing on local problems (labour shortage), diverted public attention and debate away from issues such as foreign policy, military spending and war crimes. The call to patriotic duty re-enforced the ideological message that the whole population was pulling in the same direction (Summerfield, 1995).

By comparison, the ‘don’t do’ posters were designed to startle and provoke people out of their indifference with images and messages that were meant to be shocking. The posters pointed to the enemy within and this enemy was likely to be a woman. Many of the posters played on the fears held by the public. ‘Walls have ears’and ‘careless talk costs lives’ ensured that the public was aware of its duty to safeguard against enemy spies. Rupp argues that a “new woman” with strong sense of citizenship emerged, “She wore simple clothes and sensible shoes, used lipstick, powder and fixed her hair in a short, smooth, neat style, and did not indulge as much as she had before the war in coffee drinking, smoking or gossiping.” (1978:145-6)

But for all that they were still ordinary women, someone’s wife or mother and that is how they were depicted, but the text informs the public that she has cost lives through her ‘careless talk’. The design of this poster, using a photograph of an ordinary looking woman and text which is provocative, gave an uncompromising message and it is the incongruity of the image and the text that has impact.

The emotional appeal of the messages contained in the posters, the simplicity of the slogans and compelling nature of the images highlights the ready acceptance of what would now be called a ‘sound bite’. This visual media helped to make sense of severe social disruption and not only gave women a role in securing the safety of the country but also acted to re-enforce their femininity at the same time.

The impact of such campaigns should not be under-estimated. The re-enforcement of gender stereotypes, the promotion of public anxiety and the construction of a patriotic moral consensus reduced the potential for dissent and social unrest. But despite the aim of promoting social cohesion, public-awareness campaigns also provoked social change (Rowbotham, 1973; Braybon & Summerfield, 1987). Women, the primary target of the campaigns, took on social responsibilities, which after the war, many women were either reluctant or unable to discard. Working women do not simply produce goods but also produce a cultural identity. Butler has argued how gender is constituted through performance; that gender identities gain their power through “a stylized repetition of acts.”(1990:140). Campaign developers, perhaps unwittingly, were responsible for more than just the behavioural change of individual women over a limited time period. The transformation of women’s social position may have been unintentional but it was real. After the war, this type of propaganda was replaced with theories on childcare (Bowlby, 1953), which urged women to stay at home. Although many women returned to domesticity after the war, their potential and ability had been publicly recognised and their awareness raised. It was the discontent of women’s lives, identified by Friedan in The Feminine Mystique (1963), which heralded the second wave of feminism.


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The Media War on Women’s Bodies

I think that most women who have survived male violence (and the accompanying justice system) are accustomed to reading the papers and having a little weep from time to time.  I know I do; not from sadness, but from anger and frustration.  I cry when I read how we are portrayed in the mainstream media.  I cry at the snide little insinuations, the implicit message that we are all just whores on the make.  Although the papers are often unable to identify us unless we oblige them by dying, they have their own little ways of making their feelings about women who have the audacity to complain about male behaviour crystal clear.  But just lately, it seems to me that things are getting worse, in the papers and in the courts. 

To start with, it seems that women cannot avoid having their actions counted against them and used to hold them accountable for the behaviour of the men around them.  There was the case of the woman in the RAF, where a fellow officer had drunkenly gotten into bed with her and grabbed at her.  He was cleared of sexual assault as she had been flirting with him earlier in the evening, which is of course a clear way of saying 'get into my bed and scare the life out of me'.

Then there was the delightful-sounding Quinten Hann, a professional snooker player who was cleared of his assault on two women as, of course, they had gone back to his house, they must have known they'd be expected to be up for it.  Not only that, but one of then had then had the audacity to sell her story to the press: assault against two women on the grounds that one of them had sold her story to the press: Snooker ace cleared of sex attack

I don’t have any legal qualifications myself, but I was under the impression that, in this country, we judged cases on the pure facts of what occurred at the relevant time.  Indeed, I’m assuming that it is this presumption that prevented previous accusations of rape made against Mr Hann being revealed.  How strange that a jury is allowed to draw inferences from a woman’s behaviour after the fact, yet are not allowed to know if the man in question makes a habit of harassing women. 

Then there was the policeman who was found guilty of manslaughter on the grounds of diminished responsibility, as he claims his wife had 'bragged' about having another bloke.  He got 8 years; one month for each of the 96 stab wounds he inflicted on her while their children slept next door.  In this case, it struck me that it’s funny how in rape cases we’re always hearing misogynist woman bashers moaning about acquaintance rape ‘well, it’s just one person’s word against another’s, isn’t it?’, as Graham Jones’ entire defence was built upon a remark he claimed his dead wife had made to him and him alone.  Seems it’s perfectly ok to administer justice on ‘one person’s word against another’s’ if it so happens that the other person is dead and unable to defend themselves.  Killer Won't Quit Force

All these things are bad enough, but to women like us, the survivors of male violence, they are just so much cultural white noise, that buzzing in the background that serves as a constant reminder that we are dirty, lying sluts who are probably making it all up cos we’re malicious, don’t you know?  Yes, these news stories depressed and appalled me, but what really left me gasping for breath was the shocking hypocrisy shown when the very same tabloids who print these salacious, nudge-nudge accounts of brutal attacks on women went into moral outrage overdrive about the brutal attack on Abigail Witchalls, who was left paralysed after being stabbed while out and about with her toddler. 

Now, what happened to Abigail Witchalls and her small son was truly terrible, but the papers’ hysteria sticks in my craw somewhat.  After all, can these people not see that all we have here is an extension of the war on women's bodies that these same papers help perpetuate with their extremely biased reporting of violence towards women who may be less angelically pure than the saintly Mrs Witchalls?  When he raised his knife to her neck, Mrs Witchalls' attacker did not know she was a good Catholic woman and adored wife; to him she was just a piece of meat, and, despicable though this viewpoint is, it is completely unsurprising to me that a young man growing up in Britain today would think in such a way.  I would say it is even encouraged by the way women are dehumanized by the press, by their partners, by passing men in the street every day. 

I feel that people are deliberately missing the point.  If there was as much day-to-day violence between any other discrete groups as there is between men and women, we would be being told that there is open warfare on the streets.  As it is, everyone says 'how terrible', and then looks the other way when you ask them to see the bigger picture. 

It makes me think: when are we going to see violence against women classified as the hate crime it is, as racist and homophobic attacks are?  Would it be SO unreasonable to have this tide of (it seems to me) unprecedented violence against women punished as are hate crimes, and have ‘gender-based violence’  taken into account as an 'aggravating' factor when sentencing these wastes of sperm and egg?  Yes it'll be difficult to prove, yes it'll be controversial, but the laws of a country are indicative of what that country's society finds acceptable and unacceptable, and at the minute we are saying to our men: 'come and have a go if you think you're hard enough, I probably asked for it anyway'.  This has to STOP!!!!

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Tips For 2012 On Critical Aspects In Bluetooth

There are stone buildings, goats roaming around and people dressed in period costumes. Fon is not an Internet Service Provider, but it is organising people to build a giant WiFi community. AirTran and Virgin America have both fully equipped their flights with Gogo inflight wireless access. That’s amazing right? Wireless enthusiasts have been repurposing satellite dishes for a couple years now. But the network surely buttresses Raleigh’s reputation as a place that can hang with the techno-hip.

It will offer a strong WIFI signal, and let you get online lickedy split. A detailed overview of rudimentary http://www.antennas.link systems. The time has come when, if one takes away that humble router, one’s life would come to a stand still. So this has only been airing for an hour. After a second or so it shows that the Ethernet connection is not plugged in. Keep in mind that that speculation concerns a rather ambiguous charge, as well. Deck the halls with free wiFi!

Select the WiFi network and type the password, if applicable. The wifi password finder is also built special scanner wifi network that will for you all wifi networks that are in your vicinity. April 16, 2014 By jojo38324Version: My WIFI Router 1.0ProsFor me,the most important thing is it has no zero ads! Doing away with your phone line that is used for Internet can be an extremely good options for lowering your monthly Internet expense and simplifying your bill paying. Try to run any additional cables with the coaxial TV cable if you need to directly connect a device to your new Wi-Fi Antenna.

The H2000 also features calling functions such as voicemail, call forwarding, turbo dialing, caller id, call waiting, prepend add prefix to dialed number, auto answer etc. Evil twins appear to be normal public WiFi hotspots, but they are actually set up by hackers to steal your information. Hence Ad hoc mode is considered much slower than Infrastructure mode. You’ll be advised to verify that one is available and that you’ve used the correct wireless parameters. There are numerous benefits of designing and using internal wi-fi antennas. So for DCF, it can give some guaranteed kind of service or quality of service to some users. 9. Can I use this as an MP3 or MP4 Player ?A. Yes of course, it comes with a built-in 2GB memory and a Memory Card slot TF which can support up to 32GB. Wi-Fi enabled, high resolution and a couple features that make it a little more than just your basic picture frame.

One of the most reliable brands is the Belkin router. Was a surprise when many airlines do not provide free Wifi service to attract more passengers and fill the empty seats. Then it will automatically just send the VPN through your wireless interface. Unified communicationsIf you have a business, you know that communication is vital for your success and in order to build a great brand name on the market. Just perfect and i hope to see better phones in the future!!!!

People have different circumstances and that is why they need to decide which of the two e-readers is appropriate for their specific needs. Hey, the NSA has all the encryption keys and probably your last dozen selfies, too. The bright spots are the ancillaries. Sievert affirmed to me that if a customer rolls into a T-Mobile store and pays the full price for iPhone, the reps onsite will be empowered to unlock it “on the spot.”

Because of the use of the electric current, this scale should not be used by people who have a pacemaker. This tool set has a number of foreign hackers to collect a variety of tools, you could use its wireless WIFI wireless network in the region do whatever they want. This can be very convenient if you are searching for a specific location in a distinct part of a large city. Unfortunately, they often aren’t secure. To be on the safer side, it is better to avoid the practice of storing passwords on the online banking sites. Some of these bookmarks include on-line access to URLs, the “Kindle” bookstore, two search engines, and a newspaper site. Any person, any moment could enroll in your non-net income educational lessons since it doesn’t need you to locomotion or hotel far from home..

You know what wifi is right? We placed a volunteer at the unsecure computer. I have seen the attention spans of the viewers drastically decrease viewers are distracted by their iPhones, iPads, Tablets, and modern technology. Tell us in the comments below? Your affordable Wi-fi telephones paves technique to a lot of to use along with profit better technology in an extremely affordable. Many had predicted that cell phone cameras would slow digital camera sales, but this is not happening.

Apply SEO Marketing Techniques Across The Board For Ensured Success

If you are just starting out with an online business, you may feel a bit baffled as to how to get noticed. The key lies in excellent SEO optimization. When you apply effective SEO marketing techniques consistently to your social media pages, your websites, and your articles, you will see a significant improvement in your online success.

Consistent marketing across the board helps make your sites more visible and familiar to potential customers. Learning to use these high impact SEO techniques effectively is not rocket science, but it does take some attention to detail. In this article, we will share some smart tips that will help you succeed. Read on to learn more.

Be Consistent!

When you create your URL, remember to apply solid SEO tactics. Choose your website name with care so that it will attract natural, high-quality traffic and the attention of search engines. Research keywords carefully to create a name that describes what you do/offer and that ranks high in keyword search results. Identify related terms and phrases that will work naturally when discussing or describing your product or service and be sure to use them naturally throughout your website and on all related pages.

This goes for your social media posts too. You don’t want to use keywords in a stilted manner, so apply some thought when you compose your status updates and captions for your images. Smart keyword use in every area is a good way to get the right kind of attention from search engines and potential customers. A little bit of care will help you create interesting social media content that does double duty in terms of marketing.

Content marketing is also an important part of SEO. Remember to optimize all of your articles. Be sure that your topics are on target to gain general attention. Write your content first with an eye to value and sharing good information with your readers. Once you have devised some strong content, set to work optimizing it with well-placed keywords in your title and subheadings and carefully chosen related terms and phrases judiciously and naturally sprinkled throughout. If posting outside of your website, remember to include a link!

Learn To Delegate!

If you are feeling a little bit overwhelmed by the idea of writing, you needn’t fear. Many people are very good at the work they have chosen and not good at writing about it. Luckily, the rise of the Internet has been something of a job creator in that many people are now earning a living creating vibrant SEO content. If you are anxious about writing your own content, you can hire a skilled writer affordable to help you out. Search Engine Optimization experts can also help you manage your websites and pages for maximum effectiveness.

Although the ins and outs of SEO marketing may seem a bit mysterious, in the final analysis, the topic is pretty logical. You want to create interesting content and information that will naturally attract good customers to your websites and social media pages. Provide something of value and build trust. Follow up by providing high quality in terms of product and service and you can’t go wrong!

Tasteful Zumba Footwear Units Unveiled

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A further excellent selection for jazz lessons is often a leather-based footy. Suggestions for level-headed systems for top article. The toe box can be a little bit smaller so with any luck , they split in as well as the shoe would not allow your ft breath despite having the perforations while in the toebox. Tips on how to do a brief zumba sneakers samba pagode from Bahia schedule. John Pursal will develop into the new head mentor to the Penn Point out Lehigh Valley Women’s Volleyball team this drop. He appears to certainly be a guy which i think’s gonna be what we need, so once he will get zumba shoes on the market, I do think he’s gonna have the capacity to market volleyball for us.
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pay attention to bankruptcy

I wish more people would pay attention to bankruptcy.  Just because someone has advice to give, doesn’t mean it’s worth saying.
Voy7, or anybody else with valid advice: is there any hope if a guy has $40,000+ of school loan debt, majority is being serviced through Sally Mae with a minority from private lenders.  I can’t provide too much information, as I don’t know my friend’s entire situation… but I know he hasn’t made a payment in two years, they’re pissed, and he has such a small income there’s no way to even attempt it. (Sally Mae’s minimum payment is about 50%+ of his monthly income, which is already being spent at 100%.) Bankruptcy affects a lot of us.
Aside from budget ideas and helping him find a better job… Any ideas?  I don’t think bankruptcy is ideal, but the stress of this is causing him serious physical issues (migraines).  I’m not sure what to tell him.  Any ideas are greatly appreciated.
The reason I ask: the law firm that I found locally that helps negotiate debt and will help with bankruptcy said if it’s student loan debt they can’t help.  So, I am not sure what is so different about student loan debt. Student loan can be cancelled if person becomes permanently and totally disabled. Also Stafford, PLUS, and SLS loans disbursed after January 1,1986, can be canceled under two other circumstances: The school you attended improperly certified your ability to benefit from the training given, or the school you attended closed while you were in attendance or within 90 days after you withdrew from the bankruptcy school according to http://infospeak.org/?p=95 and http://bnkut.com
In addition to the above four reasons, a National Defense Student Loan can be canceled if you enter into full-time teaching or military service. A National Direct Student Loan and a Perkins Loan can be at least partially canceled under two more additional circumstances: becoming a Head Start Program Staff Member or a Peace Corps Volunteer. Sounds nice in theory, Voy7, and glad you shared the code. Are you an actual US lawyer or do you just play one here on TV? You can obviously Google the bankruptcy code and copy and paste…so I guess that entitles you to dis people for simply trying help, eh?
Here’s something irrefutably valid…filing for chapter 7 as an individual and getting approved for it are 2 entirely different things. Learn about bankruptcy at https://erinjgz.wordpress.com/2015/10/11/learning-about-bankruptcy-in-2015/
The determination to let somebody do a chapter 7 is ultimately made by a judge and the reality is far fewer individual filers have been permitted to use chapter 7 since the rules were amended.  Cases where personal and business debt has been intermingled or where someone borrowed money personally (such as from an equity line/loan) to use for a business can often have an easier time getting a judge to go along. At least that’s the way it’s been in my area…which is why I shared it. That doesn’t mean that’s the way it is elsewhere.  
The trend since the amended rules is that an individual debtor is going to be forced into some type of payment arrangement with their creditors and not permitted to use “the magic eraser” chapter 7 provides…which is one of the primary reasons the rules were changed in the first place…this is how bankruptcy affects people.

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